All Products

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Shadow Books: Perfect for the pre-bedtime ritual. Use a flashlight to shine images onto your bedroom wall and to learn all kinds of fun facts about...

Get your five-a-day in an adorable way with Amuseable Avocado! Green and soft, our veggie friend has a clever two-tone jacket in speckled fur. We ...

Shadow Books: Perfect for the pre-bedtime ritual. Use a flashlight to shine images onto your bedroom wall and to learn all kinds of fun facts about...

The Inny Bin is a unique shape-learning experience! Each of the 6 chunky blocks are covered in fascinating textures and instead of having to sort t...

Just learning to control his wings, this fire breathing cutie is a novice in the sky and much prefers having snuggles on the ground. Minty marvelo...

Toddlers will love exploring with sounds and rhythms as they sing into this high quality battery-free echo microphone.  Hape  Ages 12 months+

With nice bright vibrant colours, Pipes is the perfect bath tub building toy set. This set of 5 different shaped pipes with different functions, su...

Perfect for the baby musician to explore the world of rhythm and sound with. The wooden centre piece helps to keep the sound down too!  Hape  12 m...

This sleek little fishing set with a working reel will delight little bath tubbers. Made without BPA or PVC, this bath tub toy is safe for little o...

The Amuseable Bouquet of Flowers is the perfect way to say Thank You or Congratulations, or simply to cheer up a friend. A stunni...

With nice bright vibrant colours, Tubes is the perfect bath tub building toy set. This set of 3 different shaped tubes with different functions, su...

Design and build your own robots with mixable, matchable parts! Pieces are big for little hands to hold on to and snap together easily! Learning Re...

This little frog's mouth will open and close as it moves along! Great for encouraging little ones to crawl, walk and explore. Hape  Ages 12 months+

Shadow Books: Perfect for the pre-bedtime ritual. Use a flashlight to shine images onto your bedroom wall and to learn all kinds of fun facts about...

This xylophone is a high quality, acccurately tuned and colourful 8 note real musical instrument that has been especially designed for young childr...

This dinosaur themed puzzle is the perfect starting point for little puzzlers, and the box is sturdy and small enough to take travelling! Croco...

Build your own contruction vehicles with mixable, matchable parts! Pieces are big for little hands to hold on to and snap together easily! Learning...

Shadow Books: Perfect for the pre-bedtime ritual. Use a flashlight to shine images onto your bedroom wall and to learn all kinds of fun facts about...

Fill your little grocery tote with these sweet little fabric and felt fruit items.  HapeAges 18months+

A visual way for little ones to learn the alphabet with these sweet animal flash cards. Schylling Ages 18 months+  

Amuseable Storm Cloud might look overcast, but everyone who sees this fluffy grump smiles! With tufty grey fleece, charcoal cord boots, ...

These bubbles are perfect for little ones because they're no spill! They can knock it over or turn it upside down and it still won't spill the bubb...

This avocado gives the best hugs! 21" tall JellycatSuitable from birth

Flip through this board book to discover the world of the ladybird! Each page features a fun spinning interaction for you to see how ladybirds hud...

The cutest little bird! A great gift for a little (or big) bird watcher! 4" tall JellycatSuitable from birth

Who's Hiding at the Beach by Katharine McEwen Little ones will love discovering who's hiding under the flaps in this baby board book full of adora...

These blocks give construction a new twist with screw-together shapes that won’t come tumbling down! HapeAges 2+

This fire truck made from recycled milk jugs is perfect for little hands to handle. The ladder can be moved vertically and pivot 360 degrees! T...

Babies can explore the world of sound and rhythm with this colourful wooden xylophone. Each colourful bar plays a different sound. Hape   Ages 12...

For over twenty-five years, this wooden baby toy has been one of our best-selling baby toys. With a soft rattling sound, this rattle is wonderful f...

A floating bath toy with a net and three stylized little fishies encourages eye-hand coordination. Boon10+ months

Classically sweet in warm golden fur, the Smudge Bear Bag Charm brings any bag to life. Beautifully soft, with ho...

Smudge Rabbit is such a sleepy sweetie - always sprawling out, lazing on the bed or rug! Scrumptiously soft in oatmeal fur, this lop-eared lazer j...

Alexis Anglerfish comes all the way from the bottom of the sea! 6" tall8" long JellycatSuitable from Birth

A-cumulus your necessities in the Amuseable Cloud Bag. This adorable fluffy bag is the perfect piece to round off any outfit with its soft white p...

Most dragons are fiery, but Dexter Dragon is flopsy! No scales for this scamp - just snugglesoft fur in chalky blue and warm maroon red. Gorgeousl...

Explore the West Coast while going through the alphabet in the beautiful board book. The bright and bold illustrations by Indigenous artist Roy Hen...

The dimpl is sure to keep your little ones attention for hours! They can push the brightly coloured silicone circles in and out, over and over to t...

These adorable bath tub squirters are guaranteed fun! HapeAges 18 months+ 

These gears will stick to the bathtub wall! Spin them around and around, try different combinations, the fun is endless! Boon12 months+ 

A set of five stackable boats make lots of bath time fun. Watch them float around or pour water through them! Boon10 months+ 

Pull your new little friend along with you and watch him wiggle and waggle as he goes! Hape  Ages 12 months+

Tug Boat: Made from recycled milk jugs, this fun little tug boat with a spout at the front of it is perfect for bath tub fun!    Made in the USA ...

This dump truck made from recycled milk jugs is perfect for little hands to handle. It has a lifting dumping bed and big chunky wheels, perfect f...

These chunky wooden puzzle pieces are perfect for little hands to pick up and grasp. When they've finished fitting the pieces into their slots, you...

Story Time Soft Baby Books: A sweet little fabric baby book with with flaps and textures to keep little fingers busy. Makes a lovely baby gift. ...

Story Time Soft Baby Books: A sweet little fabric baby book with with flaps and textures to keep little fingers busy. Makes a lovely baby gift. ...